In a development of great importance for the cryptocurrency market, tech giants Alphabet, Facebook and Instagram are preparing to change their advertising policies to allow ads for spot Bitcoin ETFs.
ETF Store President Nate Geraci revealed that Alphabet has already begun approving ads for Bitcoin ETFs on its platforms, which include Google Search and YouTube in the US. This move follows final approval from the US Securities and Exchange Commission (SEC).
An Alphabet spokesperson confirmed the policy change, saying, “Following SEC approval, Alphabet began approving Bitcoin ETF advertising on its platforms, which include Google search and YouTube in the United States.”
Similarly, Facebook and Instagram, both owned by Meta Platforms, are expected to follow suit. A Meta Platforms spokesperson stated that the company is currently updating its US policies in light of the SEC decision.
It is known that traditional investors are more concentrated, especially on the Facebook side, and the newly released spot ETF products are also aimed at these traditional investors. On the other hand, Instagram is the second largest social media platform in the world after Facebook.
*This is not investment advice.
